:40AM is a fragrance that captures the magic of the early morning hours, when the world is still and possibilities feel infinite. Inspired by the legendary Baccarat Rouge 540, this luxurious solid cologne offers a mesmerizing blend of sweet, woody, and floral notes that evoke both warmth and mystery.
The fragrance opens with the delicate sweetness of jasmine and saffron, balanced by the sparkling, airy quality of ambergris. As the scent develops, it reveals a captivating heart of rich cedarwood and fir resin, adding an unexpected depth and structure. The base is an elegant fusion of smooth, resinous amber and the sensual warmth of cedar, creating an intoxicating, long-lasting trail that lingers in the air like a fleeting but unforgettable moment.
 
Housed in a refined, portable tube, 5:40AM offers the convenience of a solid format, ensuring an effortless application and a fragrance that endures throughout the day or night. This sleek, travel-friendly design makes it the perfect accessory for those who appreciate luxury on the go.